Rutgers University RFund

The Athletic Excellence Fund is the primary, tax-deductible way to directly support Rutgers student-athletes in this new collegiate landscape. Contributions support revenue sharing, enhance recruiting and development, and generates resources to support the infrastructure of R NIL.

Every gift through the R Fund also earns Priority Points toward preferred parking and ticket access.

Make your recurring or one-time gift to The Athletic Excellence Fund today!

Scholarships remain a cornerstone of support, providing academic opportunities and financial stability for Scarlet Knight student-athletes. Increased support through scholarships contributes to Rutgers' coaches ability to recruit and retain elite talent.

Donors can support via the general R Scholarship Fund or through the new individual sport-specific funds.

Make your recurring or one-time gift to scholarships today!

Any contributions made through the R Fund — whether to the Athletic Excellence Fund, scholarships, or any other areas of support — are tax-deductible and earn donors Priority Points toward preferred parking and ticket access. 

Revenue sharing and NIL have reshaped college athletics overnight. By giving through the R Fund with the Athletic Excellence Fund, supporting scholarships, or however else you choose to support, you ensure Rutgers isn’t just keeping pace — but leading and winning. And with tax-deductibility and Priority Points by giving through the R Fund, your gift benefits both our student-athletes and you.

R NIL is Rutgers Athletics' in-house name, image and likeness platform.

Individuals are no longer able to give directly to NIL through collectives and are instead encouraged to support through the Athletic Excellence Fund. 

However, businesses, corporation, and organizations can still contribute support R NIL through Scarlet Assets Management Company (SAMCO). R NIL offers opportunities for Rutgers student-athletes to connect with corporate partners, businesses and other organizations, elevating their brand and the Rutgers brand.

For more information on contributing to NIL, contact Lisa Tirrell — ltirrell@samco.llc.

If you have a company or corporation and are interested in learning more about getting involved with R NIL, please contact Lisa Tirrell — ltirrell@samco.llc.

The House Settlement ushered in a new era of revenue sharing in college athletics, shifting how NIL and collectives exist. Schools can now directly provide financial support to student-athletes, changing the competitive landscape, while individuals are no longer able to directly contribute to NIL.